After opening in Houston, Texas late last month, fastfood giant Jollibee Foods Corp. (JFC) is expanding anew to Indonesia and Chicago next year, and Toronto, Canada in 2015.
“We just opened in Houston, Texas. Our next target is to open in Chicago and near future Toronto, Canada. It will be our first in Canada,” JFC chief operating officer Ernesto Tanmantiong said in an interview.
“Hopefully, we can open in Indonesia next year. What we plan to do in Indonesia is to find a joint venture partner,” Tanmantiong added.
Indonesia being a fried chicken country, Jollibee’s chicken joy will fit very well in Indonesia. JFC is now in the process of developing spicy sauce to cater to Indonesia’s taste.
“We’re focusing where the Filipinos are. They are craving for Jollibee (because) it’s a taste of home,” Tanmantiong said, adding that Jollibee Chicago will open next year while Jollibee Toronto will start operations in 2015.
The expansion program signals the continuation of JFC’s corporate strategy of going after Filipinos overseas while also looking at the locals in host countries.
Tanmantiong will become the fastfood chain’s CEO effective July 2014 while current CEO Tony Tan Caktiong will remain as the chairman of the board.