People in the Philippines won’t be seeing any advertisements of the popular beverage brand “Coca-Cola” for a while as the company redirects advertising budget to help typhoon Yolanda victims in the Visayas region.
Coca-Cola Philippines has announced that it will be suspending all advertisements for all its brands via all media channels “from November 18 until further notice.”
“Any committed advertising space will be redirected to the relief and rebuilding efforts for the people in Visayas,” Coca-Cola’s statement read.
This is Coca-Cola’s way of helping the rehabilitation operations in the heavily affected areas of Visayas. The move intends to re-channel its capacity to extend aid and demonstrate their commitment to uplift the lives of the people in the affected communities.
Although Coca-Cola has already pledged $2.5 million in cash and in kind for the typhoon victims, the advertising money that will be saved in the Philippine office will be an additional money that will beef-up the company’s relief operations.
Of the $2.5 million that was pledged, 1 million USD comes for local office, while the rest comes from the global office.
The 1 million USD of the 2.5 million pledged money was given to the Coca-Cola Foundation through the American National Red Cross; while
On top of that, the company has already donated bottled water valued at $590,000. All these of course apart from the saved advertising budget in the local Philippine office.
Coca-Cola is working closely with the government agencies, the Armed Forces and the Philippine Red Cross, which are on top of relief operations.
“We will make certain that the Coca-Cola system in the Philippines is mobilized to help however we can,” Coca-Cola said.
So if you’ve been wondering why you have not been seeing any Coca-Cola advertising in the Philippines lately, it is because they saved it to help the typhoon Yolanda victims.