The President’s fish: the most expensive fish in the Philippines

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Are you willing to spend thousands of pesos for one fish? Dubbed by the Bureau of Fisheries and Aquatic Resources as the most expensive fish in the Philippines, the President’s fish or ludong would make you cough up P5,000 for a kilo. This fish, famous for being a favorite of former President Ferdinand Marcos, is preferred by the rich because of its unique taste and distinctive aroma.

In “I Juander’s” “Yaman ng Dagat” episode, Cesar Apolinario tried to find out more about the ludong beyond its hefty price.

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